NATIONAL Teachers and Cooperative Bank (NTECB), a cooperative bank managed by DepEd family in Region VII conducted a Strategic Market Expansion and Relationship Building attended by the board of directors, committee members, BLU and main office staff, held at the NTECB Building, Mabolo, Cebu City on May 23, 2026 from 8:00 AM-5:00 PM.
The activity was facilitated by Glenn M. Medez, Chief Operations Officer (COO) of NATCCO Network.he emphasized that successful market expansion depends on parallel efforts: entering the right markets with a sustainable advantage, and building strong relationships that accelerate trust, distribution, and growth. Mr. Medez cited some good characteristics of a good leader, the one who will keep ones word, will be on time, will make things right, will seek truth, will be mature, will celebrate others, will not make excuses, will look out for others, and will accept consequences.
The discussion discussed on the concepts marketing and sales. Faci emphasized that both aim to generate revenues and grow the business, both understand customer needs and work to satisfy them, both require good communication and relationship-building skills, both depend on collaboration to be effective; marketing generate leads that sales convert. Marketing attracts attention and interests, while marketing turns that interest into a purchase.
Cooperative leaders must focus in finding the common ground of the cooperative. This common ground should be anchored to improve members’ lives. The following indicators need to be considered as indicators: decent home, a well-stocked emergency fund (6 months), get out of debt – completely, funds: retirement, budget, education, asset, purchase, etc, multiple income streams, and enough insurance to cover contingencies (Health insurance is an example).
Marketing Specialist need to be considered a right people to do the task to focus on community-oriented and member-focused marketing, strengthen relationships with members and ensures products/services meet their demands, conduct member needs assessments and community profiling, promote cooperative values; cooperation, trust, and shared growth, develop campaigns that encourage member participation and education, and balance marketing goals with the co-op’s mission to empower members.
The facilitator gave a statement to ponder, “a strong marketing team is not composed of similar people- but of complementary strengths”.
